Transparent Growth Measurement (NPS)
Business growth in the cannabis industry necessitates a robust foundation of numbers, data, and analytics. Spokes Digital is a catalyst for this evolution, offering potent tools, including the Digital Marketing Calculator series tailored for cannabis brands. These calculators are invaluable assets, providing essential data to refine and enhance your marketing strategies in this highly regulated industry.
Spokes Digital's Google Ads Calculator is tailored to meet the unique needs of cannabis brands. This tool helps forecast your ad expenditure and calculate estimated impressions, clicks and conversions based on your budget. Providing detailed analytics enables cannabis brands to understand how their Google Ads campaigns will perform, optimize their ad spend and achieve better ROI.
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Spokes Digital's Meta Ads Calculator is designed to streamline the creation of meta ads for cannabis brands. By inputting key metrics such as duration, total cost, and average transaction value (ATV), you can estimate the potential impact of your meta ads and make data-driven decisions to optimize your campaigns.
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The Customer Acquisition Cost (CAC) metric determines the average cost your cannabis brand spends to acquire a new customer. Use our CAC calculator to gain insights into your spending efficiency and make data-driven decisions to optimize your acquisition strategies.
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The Time to Payback CAC metric shows the number of months it takes for your cannabis brand to earn back the CAC spent acquiring new customers. This calculator helps you understand the payback period and the financial sustainability of your customer acquisition efforts.
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The Ratio of Customer Lifetime Value to CAC estimates the total value your cannabis brand derives from each customer compared with what you spend to acquire them. This metric is crucial for assessing your customer acquisition strategies' long-term profitability and sustainability.
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Profitability and a loyal customer base are the ultimate goals for any cannabis business. Our CPA target health check tool helps you boost growth and profitability by acquiring new customers more efficiently and ensuring your ad spend is aligned with your business objectives.
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For cannabis brands, a “lead” is a contact in the pipeline identified as a prospective customer. Our conversions target health check tool helps you measure and optimize the effectiveness of your lead generation efforts.
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As a cannabis business owner, understanding the importance of cost per conversion (CPA) and return on ad spend (ROAS) is critical. These KPIs allow you to analyze account health at a high level and make informed decisions at the keyword level. Our tool helps you convert your ROAS target to a CPA target for better campaign management.
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Cost-per-action (CPA) is a digital marketing method for online advertising that enables cannabis brands to pay for specific customer actions, such as reading more, buying now, or filling out a form. Use our target CPA calculator to optimize your cost-per-acquisition strategies.
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Return on ad spend (ROAS) measures how well your paid advertising generates revenue for your cannabis brand. Our ROAS target health check tool helps you determine the effectiveness of your ad campaigns and ensures your advertising efforts drive revenue growth.
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Cannabis SEO professionals always strive to reach the top ranks on the SERP. Researching keywords and building a well-balanced SEO strategy is essential to achieve these goals. Our website organic traffic calculator helps you understand the effectiveness of your SEO strategies in driving organic traffic to your cannabis brand’s website.
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Our SEO ROI calculator is incredibly beneficial for tracking the progress of your SEO strategies and eliminating uncertainty when planning future campaigns. Calculate how much revenue you’ll generate with increased organic traffic. Simply enter your data into this SEO ROI calculator to measure the performance of your SEO efforts and see the impact on your cannabis brand’s bottom line.
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How much budget should you allocate to SEO? Spokes Digital offers a user-friendly SEO cost calculator to clarify your SEO spending and budget. With our SEO Cost Calculator, we aim to help you decide how much to invest in SEO and how you can further enhance your strategies. Understanding the SEO required for your cannabis brand's website is critical to your digital success.
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Month-over-month growth is a vital metric for measuring the growth and profitability of your cannabis business. Cannabis brands measure growth in multiple ways: monthly, yearly, and quarterly. Our month-on-month growth calculator measures growth across various departments, from product and finance to sales and marketing, helping you stay on top of your business’s performance.
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In the digital marketing landscape, conversion is the ultimate goal. When a potential customer takes the desired action, it counts as a conversion. Business growth is directly proportional to the number of conversions. Our conversion rate calculator helps you measure and optimize the effectiveness of your cannabis brand’s marketing efforts.
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Brands we are working with
Spokes Digital has been a tremendous team to work with from the beginning. They are professional, consistent, and truly care about their work. We have improved drastically on SEO since working with Spokes and look forward to growing with them for many years to come.
Varun and his team at Spokes Digital are true experts in their business. We've worked with him and his team for over a year now and are very impressed by their acumen and prowess in delivering great results. Owing to the novelty of our category, we have often struggled to deliver consistent results but since his team's involvement, we have been able to achieve this. Since we went through a brand revamp and domain change we had to catch up with the competitors and Spokes's result-oriented SEO and PPM strategy for the brand has helped us regain a competitive edge.
As a growing organization we didn't have the resources to commit to building our SEO, that's when we found Spokes Digital. The team was very knowledgeable, and helped educate us on where to focus SEO efforts. I appreciate the open communication, organization, professionalism and expertise Spokes Digital brings to the table. It was great to see our overall SEO improvement, and see the new leads come in, thanks in part to the efforts of Spokes.
"I had the pleasure to work alongside Varun and his team helping one of my clients in the CBD space. The Spokes Digital team are experts in compliance and finding ways around policy restrictions. His agency is thorough, smart, fast with excellent reporting and support. I recommend them to all my CBD clients as a go-to for their paid search strategy."
"I highly recommend Varun Patel, and his company, Spokes Digital, for any digital marketing needs. They are expert at SEO and SEM, and were able to increase my company's digital sales significantly and with an impressive ROI. Not only are they great to work with, they are extremely responsive, and good communicators - sharing results on a weekly basis, and optimizing digital efforts ongoing. "
"Spokes Digital is very well versed in SEO and digital ads, and we found it a pleasure to work with them."
Spokes team came to me at a time when zero effort had been put into SEO. Being a cannabis company, SEM wasn't even on our radar given current regulations. Spokes team enabled us to leverage these channels in ways that we did not think were achievable and helped us see the value in allocating marketing budget to these areas. Spokes team continually pushed themselves to optimize campaigns and drive results.
"Working with Varun has been such a pleasure. He is an incredibly talented and driven marketer. He has deep knowledge of consumer insights, digital marketing plans, and launching marketing campaigns. He drove Foria’s successful paid media campaigns from ideation to execution, and was able to meet sales targets with a 2X to 3X ROAS, which is no small feat when you consider how challenging and ambiguous the cannabis/CBD advertising space has been. Varun and the Spokes Digital team is able to navigate big-budget campaigns and drive results. I look forward to working with Varun and Spokes team to drive success for Foria in the future."
I've worked with Varun and his Spokes team for a year now. I demand a lot of my vendors and his team is always quick, responsive, reliable, and reasonable all the while still managing to be honest & kind. It seems so simple but it's surprisingly very hard to find these days. I've already referred them to other clients as well. I sleep better at night knowing that the Spokes team is working on my projects. Highly recommended.
Varun's team is best in class! The company excels in various fields of digital marketing such as SEO, PPC, Programmatic, and more. Varun is an excellent listener, identifies areas of need, has proactive and appropriate solutions, and leads his experienced staff to successfully deliver results. The result-oriented approach of Varun and his team gives me the confidence to recommend the company in the highest order. I am of the firm belief that Varun and Spokes bring value to any company and deliver an outcome that will give its client a competitive edge in the market.
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